Your Custom Jeweler
in West Los Angeles
A. D'Mae Diamonds is a private, appointment-only jewelry studio in West LA. Alexandria designs custom engagement rings, wedding bands, and fine jewelry one-on-one. No showroom. No pressure. Just a relaxed conversation about what you want to create.
Book Your Free ConsultationA Different Kind of Jeweler in Your Neighborhood
If you live in Westwood, Brentwood, Santa Monica, or anywhere on the west side, you probably know the feeling of walking into a jewelry store and immediately being approached by someone whose job it is to sell you what's behind the counter. The music is playing, the cases are gleaming, and within five minutes you're standing over a display feeling like you're on a used car lot.
Ali's studio is the opposite of that. It's an appointment-only space in West LA where you sit down with a coffee or a cocktail and just talk. About who you're designing for, what matters to you, what your budget looks like, and what would make this piece feel like it was always meant to exist. There's no inventory to push. No sales floor. No standing at a counter for two hours.
Ali is a GIA Graduate Gemologist and a third-generation jeweler who designs every piece from scratch based on your conversation. She sources stones globally, works with trusted artisan partners for production, and personally oversees every detail from first sketch to final delivery.
Why Clients Love Working With a Local Custom Jeweler
Meet In Person, In Your Neighborhood
Ali's studio is on Barrington Ave in West LA. Consultations happen in person or virtually, whatever works for your schedule. No fighting for parking at a mall. No navigating the DTLA jewelry district. Just a comfortable, private meeting close to home.
Appointment-Only Privacy
You're never sharing your consultation with other customers. There's no one browsing behind you while you discuss your budget. Every meeting is private, unhurried, and focused entirely on you. Most consultations run 90 minutes because Ali believes this decision deserves real time.
LA Culture Meets Personal Design
People on the west side get it. Jewelry is personal expression, not just an obligation. Whether you want something bold and modern or understated and classic, Ali designs for the person, not the trend. She's designed for doctors, tech professionals, creatives, and couples who just want something that feels like them.
A Relationship, Not a Transaction
Many of Ali's clients become repeat customers and friends. When you work with a local jeweler who knows your taste, your story, and your preferences, every future piece builds on that relationship. Need a gift? A wedding band? An anniversary upgrade? Ali already knows you.
What We Design
Every piece starts with a conversation and ends with something that didn't exist before you walked in.
Custom Engagement Rings
Designed from scratch around your partner's style, personality, and story. Ali sources the stone, designs the setting, and guides you through every decision. Looking for something truly one-of-a-kind? Explore our bespoke engagement rings.
Learn moreWedding Bands
His, hers, or both designed together. Custom metals, finishes, engravings, and hidden details that make each band irreplaceable.
Learn moreHeirloom Redesign
Give your family jewelry a second life. Ali specializes in transforming inherited pieces into something you'll wear every day while honoring their history.
Learn moreCustom Fine Jewelry
Necklaces, earrings, bracelets, and gifts designed for any occasion. Whether it's an anniversary, a milestone, or something just for you.
Start designingServing West LA and Beyond
Ali's studio is in West Los Angeles, and she sees clients from Brentwood, Westwood, Santa Monica, Beverly Hills, Pacific Palisades, Mar Vista, Culver City, and across greater LA. She also works with clients nationwide through virtual consultations.
What Local Clients Say
"If you're in Los Angeles and want custom jewelry that tells your story, Alexandria is THE one to trust. We're so happy we found her!"- Chris Vaughn
"She asked about my mom's style and our relationship, then created a piece that brought tears to my mom's eyes. The quality is amazing, and Ali's transparency about the materials and process made me feel so confident. A. D'Mae is the top choice for personalized jewelry in Los Angeles."- Austin Carbo
"As someone new to buying jewelry, I was intimidated by the prospect of visiting a high-end jeweler. Alexandria was the complete opposite of stuffy! She made me feel so comfortable with her down to earth vibe."- Michael Walker
"Alexandria deserves more than 5 stars for her helpful service, knowledge, and guidance. After many conversations with other jewelers and jewelry companies like Brilliant Earth, we were feeling frustrated and lost. Alexandria was recommended by a friend and we are incredibly grateful."- Tiffany J. Whalen (Read: Why Ali left Brilliant Earth)
Questions About Working With a Local Custom Jeweler
Ali's studio is located on Barrington Ave in West Los Angeles (90025), close to Brentwood and Westwood. All consultations are by appointment only, ensuring a private and relaxed experience. There is convenient street parking available.
No. Ali works with clients both in person and virtually. Many couples in the LA area prefer the in-person experience, but the virtual consultation process is equally thorough. Several of Ali's best projects have been designed entirely remotely.
The jewelry district is great if you know exactly what you want and you're comfortable evaluating stones and settings on your own. Ali's approach is different: she sits down with you, learns about you, and handles the entire process from design through sourcing through production. You're not navigating a wholesale market alone. You have a personal designer and gemologist guiding every step.
Consultations are always free, and there's no obligation to move forward. Ali wants you to feel comfortable and confident before committing to anything. Most consultations run about 90 minutes.
Custom engagement rings start at $3,000 with no ceiling. The cost depends on your stone selection, metal choice, and design complexity. Ali is transparent about pricing throughout the process and will give you a clear estimate after your consultation. You can learn more on our pricing page or read how much a custom engagement ring actually costs.
Ready to Meet Your Jeweler?
Book a free consultation with Alexandria. In person at her West LA studio or virtually from anywhere. No pressure, no sales tactics. Just a conversation about what you want to create.
Book Your Free Consultation