How much does custom jewelry cost?

Custom pieces that aren't engagement rings start at $150 for silver and dainty gold, and most custom work with stones starts around $3,000. I'll tell you what things cost. The one thing I can't quote from a page is your stone, and I'll explain why.


Custom engagement rings, in brief

Engagement rings have their own guide, because the stone is most of the number. The five brackets are below; the full picture, what moves the price and my guarantee on the stone, is in the guide.

  • $3,000 to $7,000 These are mostly 14K pieces, sometimes platinum if it's a simple solitaire with minimal metal, with a lab diamond or a gemstone center.
  • $8,000 to $15,000 This is where larger lab diamonds and smaller natural diamonds meet: the really premium labs at approximately 3 to 5 carats, or a natural diamond around 1 carat.
  • $15,000 to $20,000 Your 1.5 to 2 carat naturals, depending on rarity and quality.
  • $20,000 to $30,000 This is almost entirely natural stones.
  • From $30,000 This is where the ultra rare stones come in.

Read the engagement ring cost guide


The Short Answer: Six Price Tiers

The brackets are a guide, not a commitment. Prices move, and sometimes I find a stone that's such a good deal that a piece lands a tier lower than expected. And if the number you have in mind sits below these, tell me anyway. I work miracles all the time. Don't let the numbers scare you.

$150 to $3,000

This is mostly where you'll find silver, and gold too, occasionally platinum. Dainty rings. Small natural gemstone or diamond studs, or two carat total weight lab diamond studs. Small natural diamond pieces, like a stackable ring. Pendants on 1 millimeter chains. A lot of wedding bands fall between $1,500 and $3,000. Things are smaller in scale at this level, and many of them are made to order from a collection I already have. If you want to stay in this range, that's the best way to do it, and they're a little quicker to make.

2 ctw lab diamond studs
2 ctw lab diamond studs
Birthstone family necklace
Birthstone family necklace
Lab diamond dangle earrings
Lab diamond dangle earrings
Natural diamond station necklace
Natural diamond station necklace

$3,000 to $8,000

This is where more of the custom details come in. Dainty tennis bracelets with lab diamonds, or natural, depending on the carat weight. Gemstones. Small huggie earrings or hoops. Bigger lab studs, bigger natural diamond pieces. These are the hardest to pin down, because the variables are huge between a pair of studs that needs minimal metal and bigger stones and a tennis bracelet that needs a lot of metal and a lot of stones.

Lab diamond gold bangles
Lab diamond gold bangles
Pink diamond cluster necklace, white gold
Pink diamond cluster necklace, white gold

$8,000 to $15,000

Larger lab carat weight. Tennis necklaces in lab diamonds, like a 5 carat total weight tennis necklace. Smaller natural diamond pieces. And the really personal projects, where the details and the creativity come through along with the carat weight.

1.5 ctw natural diamond yellow gold stud earrings
1.5 ctw natural diamond yellow gold stud earrings
14K gold lab diamond bracelets
14K gold lab diamond bracelets
14K yellow gold citrine sunburst necklace
14K yellow gold citrine sunburst necklace
Natural diamond baguette hoop earrings
Natural diamond baguette hoop earrings

$15,000 to $20,000

Natural diamond tennis necklaces at a slightly smaller carat weight, 16 to 18 inches. More robust designs. Larger pendants and gemstones, say a 2 millimeter chain or finer with a 1.5 to 2 carat emerald, amethyst or sapphire. Diamond studs tend to sit closer to this tier, because people don't go quite as high in quality to get a bigger look in earrings, which aren't worn on the hand.

2 ctw natural oval cut diamond stud earrings
2 ctw natural oval cut diamond stud earrings
Natural diamond emerald cut white gold hoops
Natural diamond emerald cut white gold hoops
Natural diamond solitaire necklaces
Natural diamond solitaire necklaces
White gold natural diamond chandelier earrings
White gold natural diamond chandelier earrings

$20,000 to $30,000

Natural tennis bracelets and necklaces. Eternity bands. Really large diamond studs. A custom 18K necklace with a 2 to 3 carat natural emerald would be here.

Natural diamond white gold tennis bracelet
Natural diamond white gold tennis bracelet
White gold natural emerald cut diamond tennis necklace
White gold natural emerald cut diamond tennis necklace

From $30,000

More of the ultra rare stones. Really large pendants, wide omegas, brooches with big stones and the highest level of craftsmanship, larger tennis necklaces with larger carat weight.

15 ctw diamond 20 inch necklace, 14K white gold
15 ctw diamond 20 inch necklace, 14K white gold
6.5 ctw natural diamond graduated tennis necklace
6.5 ctw natural diamond graduated tennis necklace
Cuban link natural diamond bracelet
Cuban link natural diamond bracelet
Graduated natural diamond tennis necklace, platinum
Graduated natural diamond tennis necklace, platinum

One note on silver, because it's the metal that shows up in the first tier and nowhere else. I don't make engagement rings in silver. It isn't durable enough, and my whole goal is a piece that lasts a really long time; silver doesn't hold larger stones or pave detail the way gold and platinum do. It's great for thicker bracelets, pendants, and gifts.


What Moves the Number for a Piece That Isn't a Ring

Pieces that aren't rings price on the same logic as rings. The through line is always the same five things: the carat weight, natural versus lab, whether there's a rare gemstone involved, the metal type and how much of it, and the design complexity.

The middle tiers are hard to pin down from a page because two pieces in the same bracket can be built from opposite ingredients: a pair of studs is almost no metal and two bigger stones, a tennis bracelet is a lot of metal and a lot of stones. Tell me what you're picturing and I'll tell you which side of it you're on.

Bands, heirloom pieces and repairs each have their own page: wedding bands, men's bands, heirloom redesign, repair.


What's Included at Every Level

The difference between tiers isn't what you get from me. I bring the same design time, sourcing time, CAD work, stone inspections and quality control to every single tier, no matter what someone's working with or what their price point is. That's universal.

What changes is the path. If you need a tennis necklace in three weeks for your wife's birthday, we aren't doing a lot of CAD. I source what already exists at your price point, bring in several options, and you can walk out the same day. The other path is made to order from my catalog: if the budget or the timeline is tight, a design where the CAD already exists can be the better choice, with the same one-on-one attention as a piece from scratch.

A few things that are true at every level:

  • The consultation is always free. Period. Ninety minutes, in the studio or over video.
  • A $500 design deposit gets you onto my client book and starts the design once you decide to go ahead.
  • Payment is the deposit to start, then 50% before production begins, which is when we secure your center stone, and the final 50% before pickup or delivery. No surprises.
  • A tight timeline of two to four weeks means reprioritizing everything, and there's an expedite fee for it.
  • Major design changes after the piece has gone to CAD count as a redesign and cost more, so we get it right at the CAD stage.
  • I don't charge an hourly rate for any of this. The price is based on materials, not my time.
  • In-person appointments outside the area carry a travel fee that depends on distance. Virtual consultations are always available and cover the same ground.

The Stone, and the Guarantee

The stone is the one thing I can't quote from a page, because the stone is specific. Two stones with identical reports can look nothing alike, and the only honest quote is the one I give with the stone in front of me. The piece is explained here. The stone gets quoted in the room.

Here's what I'd rather you hear from me now than after you've shopped around. If you find a stone you love somewhere else, show it to me and I'll beat it. The same stone means the same grading lab, the same carat weight within the usual tolerance, the same color, clarity, cut and fluorescence, a certificate number you can verify on the lab's site, and the price compared with the setting and tax counted the same way on both sides. A lower price on a stone that fails any of those isn't a lower price on the same stone. It's a different stone.

People assume a diamond through me will cost more. It's usually the opposite. A client came in with a one carat budget and I found them a 1.53 at the same price. Purely the result of exhaustive sourcing. I'm checking more or less the world's inventory, and I won't put a stone in front of you unless I think it's a good value and I'm excited about it.


Is Custom Jewelry Expensive?

Not in the way people expect. Custom doesn't always cost more than retail, and it certainly doesn't once you're paying for a $150 repair every six months on a piece that was never built right. It can feel more expensive up front. Over the years it ends up less expensive, less of a headache, and a piece you can pass down.

A few things I'd rather you know than wonder about. The CAD is probably the least expensive part of the whole process; it isn't why my piece might cost more than one you found in a case. A ring stamped 14K isn't made to the same quality just because it's stamped 14K, and there's a reason a piece listed online for $1,800 isn't something I can match in price. It's all quality. The quote I give you is all inclusive: the materials, the weight we cast, the CAD, the setting, done by hand by people who are absolute craftsmen. There's no factory. And the number is competitive with the market.


How I Handle the Budget Conversation

Budget is one of the first things I ask about, so I can pull the right stones and so you can enjoy the rest of the conversation instead of wondering whether this is going to cost more than you can afford. We get it out of the way early.

If your budget is firm

I design within it. Some of the most creatively rewarding projects I've done had real constraints. Constraints bring out the best designs.

If your budget is flexible

I might show you one option just past your number, but only if I found something that matches everything you asked for, and I'll tell you exactly why I'm showing it. There's zero pressure to go there.

If you don't have a budget yet

That's fine. The tiers above are the starting point, and in the consultation I'll walk you through what different ranges look like for the piece you're picturing until something feels comfortable.

When I quote, I give you the full range of what I realistically expect. I'm not going to hook you and come back with a bigger number, and I will never say yes to a design element I know will cause problems later unless we've talked it through and you've decided it's worth it. Sometimes the piece costs less than you expected. Sometimes more. It always starts with what matters most to you, and that's a conversation, not a calculator.


Common Questions About Pricing

How much does custom jewelry cost?

From $150 for silver and dainty gold pieces, around $3,000 for most custom work with stones, and up from there. The six tiers above show what each level looks like.

Is custom jewelry more expensive than buying from a store?

Not necessarily, and often not over time. You're paying for the materials and the work, not for inventory or a brand name, the quote is all inclusive, and the piece is built to last instead of built to a price.

How much does the consultation cost?

Nothing. It's always free, 90 minutes, no obligation. If you go ahead, a $500 design deposit starts the design.

Can you give me a ballpark before we meet?

Yes. The tiers above are the ballpark, in my words, and the consultation is where it becomes a real number for your piece. If you want a quick gut check before booking, you can call or text the studio at (424) 359-9009.

Can you work with my budget?

Yes. Tell me your real number and I'll tell you plainly what it can do. If it sits below the tiers, tell me anyway. I work miracles all the time. Don't let the numbers scare you. Financing through PayPal Credit and Pay in 4 is also available if it helps you get to the piece you actually want.

When do I pay?

A $500 design deposit to start. Then 50% before production begins, which is when we secure your center stone. The final 50% before pickup or delivery. No surprises.

How much do custom engagement rings cost?

They start around $3,000, with five real tiers from there. I wrote it up in how much a custom engagement ring costs.

How much does it cost to set my own stone?

Most pieces built around a client's own stone land between $3,000 and $5,000. The details are in how much it costs to make a ring with your own diamond.

Curious What's Possible?

Free 90-minute consultation, in West Los Angeles or over video. Bring your budget, your Pinterest board, or just your curiosity, and leave with a real number for your piece.

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