Meet Alexandria

Hey, I’m Ali: Your guide through the custom jewelry experience.

I’m not here to sell you a diamond; I’m here to help you create something deeply personal.

My grandfather opened a jewelry store after becoming a watchmaker, thanks to the GI Bill after World War II. He built Necker’s Jewelers from scratch, side by side with my grandmother. Their legacy inspired my dad, and now me. For as long as I can remember, jewelry has fascinated me. The blending of ancient stones, billions of years old, with deep human experiences. An engagement ring, a graduation signet, an heirloom from someone we love: these aren’t just objects; they're our stories and our legacy.

Yet, I have always disliked the typical jewelry shopping experience. Pushy sales floors, impersonal interactions, and corporate priorities that leave us feeling unheard and pressured into buying whatever is in stock. It never felt right. I realized that as an industry, we were losing trust, and instead of addressing it, we were digging in deeper.

I founded my company to rebuild that trust. I’m here to honor your story, creating jewelry that genuinely reflects who you are, not a fleeting trend from a showcase. My goal is simple: to make you feel seen, understood, and respected at every step.

This is my commitment to you:

• You’ll receive my undivided, one-on-one attention throughout.

• I promise to educate you openly, never pressuring you.

• You’ll always get the whole truth about sourcing, quality, and value.

• We’ll create a piece that truly represents you, not what's sitting behind a counter.

Above all, I care more about your story and your experience than just making a sale.