Custom Jeweler
Near Santa Monica
A private jewelry studio just minutes from the beach. Custom engagement rings, wedding bands, and fine jewelry designed by appointment with a GIA Graduate Gemologist.
Book Your Free ConsultationCustom Jewelry for the Way You Live
Santa Monica people live differently. You're active. You're outdoors. You spend weekends at the farmer's market, hiking in the Palisades, or having dinner on Montana Ave. The jewelry you wear should fit that life, not fight against it.
Ali's studio is about 10 minutes east of downtown Santa Monica on Barrington Ave. It's not a retail store on the promenade. It's a private, appointment-only space where you sit down one-on-one with a GIA Graduate Gemologist and design something from scratch. No display cases. No sales floor. Just a conversation about what you want to create.
A couple from Santa Monica came to Ali to design an engagement ring. They were intentional about every detail - the stone, the setting, the proportions. He proposed during a trip to Aspen. The ring was designed for a life that moves between the beach and the mountains, something that could handle both without ever being taken off. That's the kind of thoughtfulness that goes into every project here.
What We Design
Everything starts from a blank page. Your vision, your stone, your story.
Custom Engagement Rings
Starting at $3,000. Every stone hand-selected from the global market. Designed for the person who'll wear it every day.
Learn moreWedding Bands
Custom bands designed to sit flush with your engagement ring. Men's and women's in any metal and style.
Learn moreHeirloom Redesign
Family jewelry sitting in a drawer deserves a second life. Bring it in and we'll figure out what it can become.
Learn moreAnniversary & Statement Pieces
Not everything is an engagement ring. Custom necklaces, earrings, and milestone pieces designed from scratch.
Learn moreAn Alternative to the Jewelry District
If you're in Santa Monica and starting to think about an engagement ring or a custom piece, you've probably considered driving downtown to the jewelry district. It seems like the obvious move - hundreds of vendors, wholesale prices, endless options.
The reality is different. The district is overwhelming. You're navigating competing vendors on your own, evaluating stones without gemological training, and trying to figure out who to trust in an environment built around volume and negotiation. It can feel like buying a car.
Working with Ali is the opposite experience. You have a personal GIA Graduate Gemologist who handles everything - design, sourcing, production oversight, and delivery. She searches the entire global market for your stone, not one supplier's inventory. And the consultation is 90 minutes of focused, unhurried time. Here's what that actually looks like.
The pricing is often comparable to what you'd spend in the district. The experience is not.
10 Minutes from Santa Monica
Ali's studio is at 1832 S. Barrington Ave, West LA (90025). Easy access from the 10 freeway, Montana Ave, and Ocean Park. Free street parking. All consultations by appointment - your time is private and protected.
What Clients Say
"She asked about my mom's style and our relationship, then created a piece that brought tears to my mom's eyes. The quality is amazing, and Ali's transparency about the materials and process made me feel so confident."- Austin C.
"Alexandria deserves more than 5 stars for her helpful service, knowledge, and guidance. After many conversations with other jewelers, we were feeling frustrated and lost. Alexandria was recommended by a friend and we are incredibly grateful."- Tiffany W.
"If you're in Los Angeles and want custom jewelry that tells your story, Alexandria is THE one to trust!"- Chris V.
Questions From Santa Monica Clients
About 10-15 minutes depending on traffic. The studio is on Barrington Ave in West LA, close to the 10 freeway. Easy access from Montana Ave, Ocean Park, and the Palisades.
Absolutely. Ali has worked with multiple clients who planned proposals at Santa Monica restaurants, beach spots, and nearby landmarks. She'll design around your timeline and have the ring ready for pickup at the studio before your proposal date.
Most custom engagement rings take 4-8 weeks from first consultation to delivery. If you're working on a tighter timeline, Ali can often accommodate that. The process is structured around you, not a factory schedule.
Yes. Ali designs custom necklaces, earrings, bracelets, anniversary pieces, and statement jewelry. If you have a vision for something personal, she can bring it to life. See the portfolio for examples.
Different experience entirely. In the district, you're navigating a wholesale market alone. With Ali, you have a personal GIA Graduate Gemologist guiding design, sourcing, and production. The pricing is often comparable. The experience is not.
Custom Jewelry, Minutes from the Beach
No showroom. No pressure. Just a private conversation with a GIA Graduate Gemologist about what you want to create. Whether it's an engagement ring, a wedding band, or something entirely different.
Book Your Free Consultation