Custom Jeweler
Near Westwood
A private, appointment-only jewelry studio minutes from Westwood Village and UCLA. Custom engagement rings, wedding bands, and fine jewelry designed one-on-one with a GIA Graduate Gemologist.
Book Your Free ConsultationYour Jeweler, Your Neighborhood
If you live in Westwood, you're used to having world-class institutions in your backyard. UCLA, the Hammer Museum, Westwood Village. What you might not know is that one of LA's only private custom jewelers is right here too - on Barrington Ave, less than five minutes from campus.
Ali's studio isn't a retail store. There are no display cases and no walk-in traffic. It's a private space where you sit down by appointment, have a real conversation about what you want to create, and work one-on-one with a GIA Graduate Gemologist who handles every step of the process - from design and sketching to stone sourcing to delivery.
One of our Westwood clients came to us from our own building. They'd been engaged for a while and wanted a ring that was truly one of a kind. We designed a showstopper engagement ring that captured exactly who they are as a couple - every detail intentional, nothing pulled from a catalog. The convenience of having their jeweler steps away was a bonus, but the quality of the work is what made the difference.
What We Design
Everything is designed from scratch. No inventory, no templates, no pressure.
Custom Engagement Rings
Starting at $3,000. Every stone hand-selected from the global market. Every setting built for the person wearing it.
Learn moreWedding Bands
Custom bands designed to sit flush against your engagement ring. Men's and women's bands in any metal, any width, any style.
Learn moreHeirloom Redesign
Have family jewelry sitting in a drawer? Bring it in. We'll turn inherited stones into something you'll actually wear every day.
Learn moreFine Jewelry
Necklaces, earrings, bracelets, and statement pieces. Custom jewelry goes beyond engagement rings.
Learn moreWhy Westwood Clients Choose A. D'Mae
Westwood has a younger, professional demographic - people who are smart, do their research, and don't want to overpay for something generic. That's exactly who Ali's approach is built for.
If you've ever Googled "how much does a custom engagement ring cost" and gotten frustrated by vague answers, you'll appreciate how Ali works. Pricing is transparent. Custom engagement rings start at $3,000 with no ceiling and no design fees. The stone is 60-80% of the total cost. Ali will walk you through exactly what your budget can accomplish before you commit to anything.
The consultation is 90 minutes, it's free, and it's a conversation - not a sales pitch. You don't need to know what you want before you walk in. That's what the consultation is for. Most people walk in nervous and start laughing 30 minutes in. You can read about what actually happens in a consultation on our blog.
5 Minutes from Westwood Village
Ali's studio is at 1832 S. Barrington Ave, West LA (90025). A short drive from UCLA, Westwood Village, and Century City. Free street parking. All consultations by appointment only - your time is protected and private.
What Clients Say
"If you're in Los Angeles and want custom jewelry that tells your story, Alexandria is THE one to trust. We're so happy we found her!"- Chris V.
"As someone new to buying jewelry, I was intimidated by the prospect of visiting a high-end jeweler. Alexandria was the complete opposite of stuffy! She made me feel so comfortable with her down to earth vibe."- Michael W.
"After many conversations with other jewelers and jewelry companies like Brilliant Earth, we were feeling frustrated and lost. Alexandria was recommended by a friend and we are incredibly grateful."- Tiffany W.
Questions From Westwood Clients
About a 5-minute drive. Ali's studio is on Barrington Ave in West LA (90025), just south of Wilshire. It's one of the closest custom jewelers to the Westwood and UCLA area.
Yes. Custom engagement rings start at $3,000, and some of the most interesting pieces Ali has ever designed came from tight budgets that required creative problem-solving. Constraints don't limit the work - they shape it. The consultation is free and there's no commitment.
In the jewelry district, you're navigating a wholesale market on your own - comparing vendors, evaluating stones without expertise, and hoping you're not getting overcharged. With Ali, you have a personal GIA Graduate Gemologist guiding the entire process. She handles design, sourcing, production, and delivery. You don't need to be a diamond expert. That's her job.
Yes. Free street parking on Barrington Ave and surrounding streets. The studio is appointment-only, so there's never walk-in traffic competing for spots.
Either way works. Some clients come alone for the surprise factor, some bring their partner because they want to design together. Ali adjusts the consultation to fit your situation. There's no "right" way to do this.
Your Jeweler Is Five Minutes Away
No showroom. No pressure. Just a private conversation about what you want to create, with a GIA Graduate Gemologist who lives and works in your neighborhood.
Book Your Free Consultation